PR and Influencer Marketing
Each year, more and more players discover video games to play via channels like YouTube and Twitch. Building a messaging strategy to account for influencers and content creators is vital to your game’s successful visibility — and to capturing press attention. As organic communications experts, a key part of our clients’ go-to-market strategy is built around on developing relationships with games press outlets and content creators. Having worked on projects of all sizes, our unique insight helps shed new light on your video game and how it will be received. Public Relations is fundamentally storytelling and we must first discover what makes your game unique, getting players excited to download and dive in. Your reputation is everything and we are proud to facilitate the relationship between you, the media and your players.
What’s included?
📈 1-2 campaign beats, depending on strategy.
🗓️ Each campaign delivered across 2-4 months.
🗺️ Bespoke strategy.
📣 Press kit guidance.
📨 Email based outreach campaign.
🤝 Direct contact with outlets and creators.
🔑 Responsible key distribution and reporting.
📊 Full coverage accumulation and reporting.
“The strategic marketing backbone we sorely needed, while maintaining the soul of the game.”
— Sam Partridge, Stave Studios
Our Work
Casebook 1899
We’ve recently been working to plan and deliver messaging beats on behalf of Casebook 1899 - The Leipzig Murders. A niche title, we’ve seen success by tying our beats to sizeable showcases and offering outlets exclusive assets.
Schrodinger’s Cat Burglar
Primarily focused around social media, our work on Schrodinger’s Cat Burglar saw a substantial boost when paired with a dedicated PR and influencer strategy for a new demo launch.
Dell
We worked with Dell to promote their latest range of laptops focused on creatives. Our approach was to partner with talented videographers, artists and graphic designers to create varied and far-reaching videos and social media posts to communicate the benefits.