The Indie Dev’s Guide to Mastering TikTok in 2025

The Indie Dev’s Guide to Mastering TikTok in 2025

Using our work on Schrodinger’s Cat Burglar, we explore what it takes for an indie game developer to send a TikTok viral and boost wishlists. This guide explains how to maximise your chances of success on TikTok and boost the profile of your video game overnight.

In My Switch Era - Defining a Generation

In My Switch Era - Defining a Generation

When the Nintendo Switch first launched, I was reluctant to get on the hype bandwagon. I simply couldn’t see such a small device performing at the level of competitor consoles. But competing with the other consoles was never its objective. Here’s how the Switch defined a generation and paved the way for the Nintendo Switch 2.

What Nintendo Switch 2 Means for Your Indie Game

What Nintendo Switch 2 Means for Your Indie Game

The Switch 2 is coming and it’s undoubtedly true that it will breathe new life into gaming. But what does this mean for your indie game, and what do you need to do now to prepare?

What Video Games Taught Me Ahead of Driving Through the Australian Outback

What Video Games Taught Me Ahead of Driving Through the Australian Outback

During the Holiday season, I decided to take huge trip into the Australian Outback. With over 200k KMs on the clock, a dodgy throttle to contend with and even broken air conditioning, what better final hurrah for our car? This was when I first started to notice the similarities between our adventure and the countless video games that had been subtly training me for it.

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Influencer marketing campaigns are a huge part of video games marketing in 2024 but how do we run an effective influencer marketing campaign without firing endless keys out into the void in the hopes of gaining traction?

A Guide to Improving Your Game’s Steam Page

A Guide to Improving Your Game’s Steam Page

A game’s Steam page is crucial in influencing potential players to wishlist and buy your game. Setting one up can be quite overwhelming, especially to newcomers, due to its many elements. This article will summarize the important points if you’re setting up your first game Steam page.