Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Influencer marketing campaigns are a huge part of video games marketing in 2024 but how do we run an effective influencer marketing campaign without firing endless keys out into the void in the hopes of gaining traction?

A Guide to Improving Your Game’s Steam Page

A Guide to Improving Your Game’s Steam Page

A game’s Steam page is crucial in influencing potential players to wishlist and buy your game. Setting one up can be quite overwhelming, especially to newcomers, due to its many elements. This article will summarize the important points if you’re setting up your first game Steam page.

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Managing Burnout as a Community Manager

Managing Burnout as a Community Manager

The role of the CM can seem limitless and the internal and external demands can be overwhelming. Getting burned out can happen to anybody, even the happiest or most successful Community Managers out there. This article will give you insight into how to prevent and manage burnout as a Community Manager, or those in a similar role.

Games Development Consultancy: GoobnBalloonsDX

Games Development Consultancy: GoobnBalloonsDX

Introducing GoobnBalloonsDX! We’re doing things a bit differently with the dev team on this project – our focus is on consultancy services covering game development and marketing strategies. Our work with GoobnBalloonsDX involves game analysis to identify marketable features, including advice on enhancing the game's overall quality with a focus on narrative journey, gameplay feel and player friction points.

Opportunities in The 2024 Video Games Industry

Opportunities in The 2024 Video Games Industry

Most of us thought that what happened in 2023 wouldn’t carry over to 2024, but it seems we’re not quite out of the woods just yet. According to Kotaku, over 6000 industry professionals have lost their jobs so far this year, a trend that seemingly is yet to abate. There are however some positives to be learned from these otherwise negative circumstances.

Back To Our Niche - Point and Click Perfection with Theropods.

Back To Our Niche - Point and Click Perfection with Theropods.

Acorn has a strong history of proven successes with point and click adventure games, something we’ve carefully developed over the years. We are pleased to be continuing this tradition with one of our latest clients, Theropods. 

Acorn’s Short Guide to Influencer Marketing in Gaming

Acorn’s Short Guide to Influencer Marketing in Gaming

Influencer marketing is becoming more and more common within the gaming space, but how does Acorn look to approach video game content creators in order to yield the best results, develop a strong relationship with the community and avoid wasting game keys? We discuss.