What Nintendo Switch 2 Means for Your Indie Game

What Nintendo Switch 2 Means for Your Indie Game

The Switch 2 is coming and it’s undoubtedly true that it will breathe new life into gaming. But what does this mean for your indie game, and what do you need to do now to prepare?

What Video Games Taught Me Ahead of Driving Through the Australian Outback

What Video Games Taught Me Ahead of Driving Through the Australian Outback

During the Holiday season, I decided to take huge trip into the Australian Outback. With over 200k KMs on the clock, a dodgy throttle to contend with and even broken air conditioning, what better final hurrah for our car? This was when I first started to notice the similarities between our adventure and the countless video games that had been subtly training me for it.

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Influencer marketing campaigns are a huge part of video games marketing in 2024 but how do we run an effective influencer marketing campaign without firing endless keys out into the void in the hopes of gaining traction?

A Guide to Improving Your Game’s Steam Page

A Guide to Improving Your Game’s Steam Page

A game’s Steam page is crucial in influencing potential players to wishlist and buy your game. Setting one up can be quite overwhelming, especially to newcomers, due to its many elements. This article will summarize the important points if you’re setting up your first game Steam page.

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Managing Burnout as a Community Manager

Managing Burnout as a Community Manager

The role of the CM can seem limitless and the internal and external demands can be overwhelming. Getting burned out can happen to anybody, even the happiest or most successful Community Managers out there. This article will give you insight into how to prevent and manage burnout as a Community Manager, or those in a similar role.

Games Development Consultancy: GoobnBalloonsDX

Games Development Consultancy: GoobnBalloonsDX

Introducing GoobnBalloonsDX! We’re doing things a bit differently with the dev team on this project – our focus is on consultancy services covering game development and marketing strategies. Our work with GoobnBalloonsDX involves game analysis to identify marketable features, including advice on enhancing the game's overall quality with a focus on narrative journey, gameplay feel and player friction points.