Indie Games Influencer Strategy

With more players each year discovering video games via platforms like YouTube and Twitch, it’s vital to build a strategy to accomodate content creators and influencers. If you don’t define the conversation, they will define it for you. Building indie game influencer strategy requires attention, an understanding of the audience and relationships with exisiting content creators and how they enjoy their games.

 

What’s included?

  • 1-2 outreach beats, depending on strategy.

  • Outreach campaign across email and direct contacts.

  • Strategy for individual channel split.

  • Strategy for macro v micro influencers.

  • Press kit guidance.

  • Digital showcase guidance.

  • Responsible game key inventory and distribution.

  • Full reporting and coverage accumulation.

 

“Their team is willing to share insights and discuss the best strategies for each specific scenario.”

— Domiziana Suprani, Studio Evil

 


How does it work?

Dedicated indie game influencer strategy to promote your video game’s launch, trailer announcement, DLC or otherwise.

🔬 Research

  • Consultation to define your game’s unique hook.

  • Evaluation of your game’s expected reception across channels.

  • Compilation of contacts including names and details for review.

📣 Reaching Out

  • Development of messaging and materials for review.

  • Managing game key distribution and conversion.

  • Initial outreach and ongoing communication with all content creators.

👨‍💻 Review

  • Coverage accumulation and impact review.

  • Evaluation of communication strategy and messaging.

  • Full reporting and refinement for further outreach.


Our Work

Dell

We worked with Dell to promote their latest range of laptops focused on creatives. Our approach was to partner with talented videographers, artists and graphic designers to create varied and far-reaching videos and social media posts to communicate the benefits.

LUNA The Shadow Dust

A textbook example of one of our indie game campaigns. We took a considered approach, developing relationships with only the most relevant influencers who in turn, inspired others to stream.