Indie Games PR

When you’re so close to your game, it’s easy to develop a skewed perspective of how others perceive it and what attracts them to it. As a diverse team across multiple regions and backgrounds, having worked on projects of all sizes, our unique insight helps shed new light on your indie game and how it will be received. Public Relations is fundamentally storytelling and we must first discover what makes your game unique, getting players excited to download and dive in. Your reputation is everything and we are proud to facilitate the relationship between you, the media and your players.

What’s included?

  • 1-2 campaign beats, depending on strategy.

  • Dedicated bespoke strategy.

  • Email based outreach campaign.

  • Direct contact with news outlets.

  • Press kit guidance.

  • Digital showcase guidance.

  • Responsible review code inventory and distribution.

  • Full reporting and coverage accumulation.

 

“The strategic marketing backbone we sorely needed, while maintaining the soul of the game.”

— Sam Partridge, Stave Studios

 


How does it work?

Dedicated PR strategy to promote your video game’s launch, trailer announcement, DLC or otherwise.

🗺️ Preparation

  • Initial consultation to discuss your game’s unique hook.

  • Actionable feedback on current game representation.

  • Research on similar titles, previous coverage and audiences.

👷‍♂️ Production

  • Bespoke strategy drafted in line with marketing, development and industry milestones.

  • Assets and outreach drafted for review.

  • Hosting of materials including review code inventory.

🚀 Execution

  • Distribution of media release to bespoke individuals and media outlets.

  • Ongoing communication with all stakeholders.

  • Coordination of specific events depending on strategy.

📈 Evaluation

  • Follow up messaging and addressing campaign feedback.

  • Review of impact including coverage accumulation.

  • Full reporting, review and refinement for further outreach.


Our Work

Casebook 1899

We’ve recently been working to plan and deliver messaging beats on behalf of Casebook 1899 - The Leipzig Murders. A niche title, we’ve seen success by tying our beats to sizeable showcases and offering outlets exclusive assets.

Schrodinger’s Cat Burglar

Primarily focused around social media, our work on Schrodinger’s Cat Burglar saw a substantial boost when paired with a dedicated PR strategy for a new demo launch.