The Switch 2 is coming and it’s undoubtedly true that it will breathe new life into gaming. But what does this mean for your indie game, and what do you need to do now to prepare?

During the Holiday season, I decided to take huge trip into the Australian Outback. With over 200k KMs on the clock, a dodgy throttle to contend with and even broken air conditioning, what better final hurrah for our car? This was when I first started to notice the similarities between our adventure and the countless video games that had been subtly training me for it.

Influencer marketing campaigns are a huge part of video games marketing in 2024 but how do we run an effective influencer marketing campaign without firing endless keys out into the void in the hopes of gaining traction?