Hey there!
Are you one of the 300k+ gamers playing Pass The Fear?
Pass the Fear is a roguelite bullet-hell shooter where you play solo or with up to 3 friends as a demon hunter looking to escape the cursed Wall of Storms. Combine multiple weapons with various perks and power-ups to create a near-infinite variety of gameplay styles. Your goal? Become overpowered and blast enemies with your weapons!
⚔️ Experiment with weapon customizations
🎆 Create chaotically synergized builds
💥 Watch your screen light up with insane VFX and damage numbers!
🐌 One more note: avoid the snail at all costs…
If you’re a fan of bullet hell games with flashy VFX, I’d highly suggest giving this game a try. Pass the Fear primarily focuses on finding the right chaotic combinations of weapons and buffs, letting you deal an absurd amount of damage with each attack if you get it right - you crazy glass cannon, you. Think Vampire Survivors mixed with Enter the Gungeon; imagine the satisfaction of evaporating enemies in seconds. If you’re still unsure, check out the gameplay from Wanderbots, where the end boss gets DELETED by his build!
We’ve had a really great launch with Pass the Fear also rated 8 by GamingCoffeePR, with the reviewer highlighting the game's replayability since you get to experiment with different builds. TheSixthAxis gave the game a 70, calling it a “tough-as-nails bullet hell that feels really rewarding when you get a god build going.”
Conquering Steam Next Fest
Our collaboration with Paras Games on this game included PR and a level of social media strategy. We first worked to deliver the February Steam Next Fest PR campaign, and we're proud to say we achieved great results throughout the event: ranking 33rd out of 16 THOUSAND demos, placing 14th in CCU numbers, and growing the game's follower count by 1.95x! This is no small achievement for us, since being able to stand out in a sea of other amazing indie titles can be challenging for many, but we made it happen.
Challenged by Language Barrier
Pass the Fear is a game made by PlayMud Studio, based in China. To reach a Western audience, they needed people who could give them feedback on their English. We helped them across grammar, tone and some minor cultural tweaks for a global audience.
Time constraints were another challenge we had to tackle. But we had already put in the work finding custom audiences who enjoyed roguelike games similar to Pass the Fear ahead of the demo campaign, so we were able to lean on our existing relationships and use them as springboards to new ones, before launch!
Whether it's helping a game stand out during Steam Next Fest or making sure its message reaches the right audience, we're always excited to collaborate with our partners and figure things out together. If you’re a dev who needs some help with this, we’re always just one email away.
Get Pass the Fear now on Steam, and make sure to stay away from the snail!!!