marketing consultancy

How To Make A Trailer As An Indie Dev, The Right Way

How To Make A Trailer As An Indie Dev, The Right Way

If you're a video game developer, you already know a game trailer needs to be done right, because it's your game's first impression. It'll also act as promotional material everywhere, from your Steam page to YouTube, which means it needs to capture your game perfectly enough to send people straight to your store page to wishlist or buy it. How is this achieved? We explain!

Story Time: Schrodinger's Cat Burglar's Launch Journey

Story Time: Schrodinger's Cat Burglar's Launch Journey

It's been a while since we did a story time! Now that Schrodinger's Cat Burglar is finally out on Steam, we can proudly share the results of our highly structured games marketing campaign with Abandoned Sheep.

What Video Games Taught Me Ahead of Driving Through the Australian Outback

What Video Games Taught Me Ahead of Driving Through the Australian Outback

During the Holiday season, I decided to take huge trip into the Australian Outback. With over 200k KMs on the clock, a dodgy throttle to contend with and even broken air conditioning, what better final hurrah for our car? This was when I first started to notice the similarities between our adventure and the countless video games that had been subtly training me for it.