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If you're a video game developer, you already know a game trailer needs to be done right, because it's your game's first impression. It'll also act as promotional material everywhere, from your Steam page to YouTube, which means it needs to capture your game perfectly enough to send people straight to your store page to wishlist or buy it. How is this achieved? We explain!
Producing viral short-form videos, we’ve learned a lot about what makes - or breaks - a short form video. Whether it’s a TikTok, a Reel, a Short or whatever else you’re posting, this is the perfect opportunity for another guide on how to market your game if you’re an indie developer looking to utilise this emergent new channel to build an audience for your video game.
