indiegame

An Indie Dev's Guide on Shortform Video Marketing

An Indie Dev's Guide on Shortform Video Marketing

Producing viral short-form videos, we’ve learned a lot about what makes - or breaks - a short form video. Whether it’s a TikTok, a Reel, a Short or whatever else you’re posting, this is the perfect opportunity for another guide on how to market your game if you’re an indie developer looking to utilise this emergent new channel to build an audience for your video game.

Our Video Went VIRAL! Here's How We Hit 1M+ on TikTok, Instagram and Shorts

Our Video Went VIRAL! Here's How We Hit 1M+ on TikTok, Instagram and Shorts

How we took our video game viral across Instagram, TikTok and Shorts and the practical, repeatable short-form video strategies that turned views into tens of thousands of wishlists.

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

The no-nonsense guide to structuring your game’s market positioning, funding and marketing campaigns.

What Nintendo Switch 2 Means for Your Indie Game

What Nintendo Switch 2 Means for Your Indie Game

The Switch 2 is coming and it’s undoubtedly true that it will breathe new life into gaming. But what does this mean for your indie game, and what do you need to do now to prepare?

A Guide to Improving Your Game’s Steam Page

A Guide to Improving Your Game’s Steam Page

A game’s Steam page is crucial in influencing potential players to wishlist and buy your game. Setting one up can be quite overwhelming, especially to newcomers, due to its many elements. This article will summarize the important points if you’re setting up your first game Steam page.