indie game marketing

The Indie Dev’s Guide to Mastering TikTok in 2025

The Indie Dev’s Guide to Mastering TikTok in 2025

Using our work on Schrodinger’s Cat Burglar, we explore what it takes for an indie game developer to send a TikTok viral and boost wishlists. This guide explains how to maximise your chances of success on TikTok and boost the profile of your video game overnight.

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Influencer marketing campaigns are a huge part of video games marketing in 2024 but how do we run an effective influencer marketing campaign without firing endless keys out into the void in the hopes of gaining traction?

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Acorn’s Short Guide to Influencer Marketing in Gaming

Acorn’s Short Guide to Influencer Marketing in Gaming

Influencer marketing is becoming more and more common within the gaming space, but how does Acorn look to approach video game content creators in order to yield the best results, develop a strong relationship with the community and avoid wasting game keys? We discuss.

Using Social Media as an Indie Game Developer

Using Social Media as an Indie Game Developer

This blog delves into the dynamic landscape of social media, specifically tailored for game developers. We will explore the strategies for utilizing these leading platforms, such as Twitter, Instagram, Facebook, TikTok, Reddit, Discord, and blogs.