marketing

How To Make A Trailer As An Indie Dev, The Right Way

How To Make A Trailer As An Indie Dev, The Right Way

If you're a video game developer, you already know a game trailer needs to be done right, because it's your game's first impression. It'll also act as promotional material everywhere, from your Steam page to YouTube, which means it needs to capture your game perfectly enough to send people straight to your store page to wishlist or buy it. How is this achieved? We explain!

Story Time: Schrodinger's Cat Burglar's Launch Journey

Story Time: Schrodinger's Cat Burglar's Launch Journey

It's been a while since we did a story time! Now that Schrodinger's Cat Burglar is finally out on Steam, we can proudly share the results of our highly structured games marketing campaign with Abandoned Sheep.

An Indie Dev's Guide on Shortform Video Marketing

An Indie Dev's Guide on Shortform Video Marketing

Producing viral short-form videos, we’ve learned a lot about what makes - or breaks - a short form video. Whether it’s a TikTok, a Reel, a Short or whatever else you’re posting, this is the perfect opportunity for another guide on how to market your game if you’re an indie developer looking to utilise this emergent new channel to build an audience for your video game.

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

The no-nonsense guide to structuring your game’s market positioning, funding and marketing campaigns.