marketing

An Indie Dev's Guide on Shortform Video Marketing

An Indie Dev's Guide on Shortform Video Marketing

Producing viral short-form videos, we’ve learned a lot about what makes - or breaks - a short form video. Whether it’s a TikTok, a Reel, a Short or whatever else you’re posting, this is the perfect opportunity for another guide on how to market your game if you’re an indie developer looking to utilise this emergent new channel to build an audience for your video game.

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

The no-nonsense guide to structuring your game’s market positioning, funding and marketing campaigns.

Time to Tinker! Retro Gadgets Playground Comes Free 📆 Sep 18th

Time to Tinker! Retro Gadgets Playground Comes Free 📆 Sep 18th

Acorn Games is pleased to present the Retro Gadgets Playground, a free game accessible via Steam or simply a web browser. In the Playground, anyone can access the whole library of user-created gadgets within the full game and use them just like any other application on your computer.

What Nintendo Switch 2 Means for Your Indie Game

What Nintendo Switch 2 Means for Your Indie Game

The Switch 2 is coming and it’s undoubtedly true that it will breathe new life into gaming. But what does this mean for your indie game, and what do you need to do now to prepare?

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Back To Our Niche - Point and Click Perfection with Theropods.

Back To Our Niche - Point and Click Perfection with Theropods.

Acorn has a strong history of proven successes with point and click adventure games, something we’ve carefully developed over the years. We are pleased to be continuing this tradition with one of our latest clients, Theropods. 

2024’s State of The Industry Report by GDC

2024’s State of The Industry Report by GDC

The Game Developers Conference (GDC) published its industry report in 2024. Based on their interviews with over 3000 people, the report offers great insights for game developers including guidance for indie game social media strategy. This blog will summarize all the information into five key takeaways for you.

GDC’s State of the Industry Report – Lessons for Social Marketers in Indie Games

GDC’s State of the Industry Report – Lessons for Social Marketers in Indie Games

The state of the games industry is always in constant flux, especially now coming off the back of the covid pandemic. Our industry is one that can survive and indeed thrive with teams of people transitioning to working from home, especially across the indie game landscape. This year’s look at the state of the games industry by GDC reveals some interesting facts, and highlights how community focused teams such as Acorn Games are truly quite unique within video games.

Meet the Team - Trading Cards

Meet the Team - Trading Cards

Who makes games? People make games! Acorn is a varied team of incredible individuals all working together to help amplify indie games and bring unique and exciting experiences to new gamers.

We put together a few simple ‘trading cards’ with fun facts from our Acorn marketing team to help you learn a little more about the people behind the posts.