Blog
When the Nintendo Switch was first announced, I was sceptical. The fancy promotional video that the veteran gaming giant had put together was impressive, with players shown moving seamlessly from the couch with a full entertainment suite setup; to the park, playing sports games with their friends; and then back home, playing late at night in handheld mode.
2020 was a crazy year, but it was particularly interesting for gaming. The industry was already growing quickly, and with lockdowns all around the globe, it’s no surprise people spent more time and money on their consoles and PCs. A rise of $13.6 billion to its value, the launch of two new flagship consoles and a captive playerbase, stuck at home. How did all these developments influence the gaming world? What’s the current state of the market, and what will the future bring?
A good logo grabs the customer’s attention and leaves a strong impression, but a great logo can do so much more. We want our logo and branding to last for years, especially when it pops up again and again in games’ credits as a mark of quality to both gamers and game developers. This is the story of how the Acorn logo came to be, and how its image is tied to our very identity.
