![Is Games Marketing Dead? [Opinion]](https://images.squarespace-cdn.com/content/v1/5b68c3b04eddec80b4c2ecdc/1721781160897-DKSYUOX7N1572CF42X9Q/unsplash-image-By-tZImt0Ms.jpg)
Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!
The Indie Dev's Guide to Assembling the Perfect Press Kit
Using Social Media as an Indie Game Developer
A New Dawn: The Start of My Game Industry Journey with Acorn
When Should I Post to Social Media? - 2022 Guide.
Scheduling social media content is tricky. Each audience is unique and with variations in timezones and audience behaviours, it’s hard to know when to send out your best posts. Nobody wants to work for hours on a beautiful piece of artwork or an incredible video, only for it to be ignored. Of course, social algorithms come into play when determining the ‘affinity’ between your account and its followers (maybe we’ll share some more on this, some time soon!), but getting the timing right can make the world of difference.
Meet the Team - Timezones and Team Play
What would you say if I told you Acorn was built from the foundations of a father & son shaving company? “My background has always been in marketing, and I got my big break at 19 working in SEO for the local bed company!” laughs George, owner and Social Media Strategist here at Acorn. “Years later, my dad and I set up a men's shaving/grooming company, but you'd probably not think it, to look at me!” He’s a modest chap, with a passion for helping people and solving problems. And he’s taken that mantra (plus an extra decade of gaming industry knowledge) to create and build Acorn into what it is today.
Supersize Indies: The Biggest Indies of the Generation.
Recent years have been a very successful for indie games. Many of the titles on this list didn’t just exceed expectations—they defined whole genres and left a lasting mark.
Behind every successful indie game is a story about a clear vision, hard work, and persistence. Here’s what we can learn from the most successful indie games of the generation.
Year in Review - What is Your Game of the Year?
Another year of gaming is coming to a close—and what a year it has been! Naturally, our thoughts turn to some of the greatest gaming experiences over the last 12 months, and we begin to ask ourselves, what could be our game of the year? Here are some of the games that captured our attention and kept us coming back for more.
A Love-Letter to the Nintendo Switch
When the Nintendo Switch was first announced, I was sceptical. The fancy promotional video that the veteran gaming giant had put together was impressive, with players shown moving seamlessly from the couch with a full entertainment suite setup; to the park, playing sports games with their friends; and then back home, playing late at night in handheld mode.
Level Up! Gaming in 2022 and Beyond
2020 was a crazy year, but it was particularly interesting for gaming. The industry was already growing quickly, and with lockdowns all around the globe, it’s no surprise people spent more time and money on their consoles and PCs. A rise of $13.6 billion to its value, the launch of two new flagship consoles and a captive playerbase, stuck at home. How did all these developments influence the gaming world? What’s the current state of the market, and what will the future bring?