Blog
Who makes games? People make games! Acorn is a varied team of incredible individuals all working together to help amplify indie games and bring unique and exciting experiences to new gamers.
We put together a few simple ‘trading cards’ with fun facts from our Acorn marketing team to help you learn a little more about the people behind the posts.
Scheduling social media content is tricky. Each audience is unique and with variations in timezones and audience behaviours, it’s hard to know when to send out your best posts. Nobody wants to work for hours on a beautiful piece of artwork or an incredible video, only for it to be ignored. Of course, social algorithms come into play when determining the ‘affinity’ between your account and its followers (maybe we’ll share some more on this, some time soon!), but getting the timing right can make the world of difference.
What would you say if I told you Acorn was built from the foundations of a father & son shaving company? “My background has always been in marketing, and I got my big break at 19 working in SEO for the local bed company!” laughs George, owner and Social Media Strategist here at Acorn. “Years later, my dad and I set up a men's shaving/grooming company, but you'd probably not think it, to look at me!” He’s a modest chap, with a passion for helping people and solving problems. And he’s taken that mantra (plus an extra decade of gaming industry knowledge) to create and build Acorn into what it is today.
Gaming has come a long way since the days of Pong and Pac-Man. Arcades gave way to consoles, and in the early 90s, PC titles took off in spectacular fashion. In fewer than 40 years, the video games industry grew to a global market size of $200 billion, and it’ll likely double by 2030.
But what will gaming look like 20 years from now? Although we can’t know for sure, we can make predictions based on recent trends and technological advancements.
Recent years have been a very successful for indie games. Many of the titles on this list didn’t just exceed expectations—they defined whole genres and left a lasting mark.
Behind every successful indie game is a story about a clear vision, hard work, and persistence. Here’s what we can learn from the most successful indie games of the generation.
Another year of gaming is coming to a close—and what a year it has been! Naturally, our thoughts turn to some of the greatest gaming experiences over the last 12 months, and we begin to ask ourselves, what could be our game of the year? Here are some of the games that captured our attention and kept us coming back for more.
When the Nintendo Switch was first announced, I was sceptical. The fancy promotional video that the veteran gaming giant had put together was impressive, with players shown moving seamlessly from the couch with a full entertainment suite setup; to the park, playing sports games with their friends; and then back home, playing late at night in handheld mode.
2020 was a crazy year, but it was particularly interesting for gaming. The industry was already growing quickly, and with lockdowns all around the globe, it’s no surprise people spent more time and money on their consoles and PCs. A rise of $13.6 billion to its value, the launch of two new flagship consoles and a captive playerbase, stuck at home. How did all these developments influence the gaming world? What’s the current state of the market, and what will the future bring?
A good logo grabs the customer’s attention and leaves a strong impression, but a great logo can do so much more. We want our logo and branding to last for years, especially when it pops up again and again in games’ credits as a mark of quality to both gamers and game developers. This is the story of how the Acorn logo came to be, and how its image is tied to our very identity.
