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Most of us thought that what happened in 2023 wouldn’t carry over to 2024, but it seems we’re not quite out of the woods just yet. According to Kotaku, over 6000 industry professionals have lost their jobs so far this year, a trend that seemingly is yet to abate. There are however some positives to be learned from these otherwise negative circumstances.
The Game Developers Conference (GDC) published its industry report in 2024. Based on their interviews with over 3000 people, the report offers great insights for game developers including guidance for indie game social media strategy. This blog will summarize all the information into five key takeaways for you.
The state of the games industry is always in constant flux, especially now coming off the back of the covid pandemic. Our industry is one that can survive and indeed thrive with teams of people transitioning to working from home, especially across the indie game landscape. This year’s look at the state of the games industry by GDC reveals some interesting facts, and highlights how community focused teams such as Acorn Games are truly quite unique within video games.
Who makes games? People make games! Acorn is a varied team of incredible individuals all working together to help amplify indie games and bring unique and exciting experiences to new gamers.
We put together a few simple ‘trading cards’ with fun facts from our Acorn marketing team to help you learn a little more about the people behind the posts.
Scheduling social media content is tricky. Each audience is unique and with variations in timezones and audience behaviours, it’s hard to know when to send out your best posts. Nobody wants to work for hours on a beautiful piece of artwork or an incredible video, only for it to be ignored. Of course, social algorithms come into play when determining the ‘affinity’ between your account and its followers (maybe we’ll share some more on this, some time soon!), but getting the timing right can make the world of difference.
What would you say if I told you Acorn was built from the foundations of a father & son shaving company? “My background has always been in marketing, and I got my big break at 19 working in SEO for the local bed company!” laughs George, owner and Social Media Strategist here at Acorn. “Years later, my dad and I set up a men's shaving/grooming company, but you'd probably not think it, to look at me!” He’s a modest chap, with a passion for helping people and solving problems. And he’s taken that mantra (plus an extra decade of gaming industry knowledge) to create and build Acorn into what it is today.
Gaming has come a long way since the days of Pong and Pac-Man. Arcades gave way to consoles, and in the early 90s, PC titles took off in spectacular fashion. In fewer than 40 years, the video games industry grew to a global market size of $200 billion, and it’ll likely double by 2030.
But what will gaming look like 20 years from now? Although we can’t know for sure, we can make predictions based on recent trends and technological advancements.
