games marketing

How To Make A Trailer As An Indie Dev, The Right Way

How To Make A Trailer As An Indie Dev, The Right Way

If you're a video game developer, you already know a game trailer needs to be done right, because it's your game's first impression. It'll also act as promotional material everywhere, from your Steam page to YouTube, which means it needs to capture your game perfectly enough to send people straight to your store page to wishlist or buy it. How is this achieved? We explain!

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Opportunities in The 2024 Video Games Industry

Opportunities in The 2024 Video Games Industry

Most of us thought that what happened in 2023 wouldn’t carry over to 2024, but it seems we’re not quite out of the woods just yet. According to Kotaku, over 6000 industry professionals have lost their jobs so far this year, a trend that seemingly is yet to abate. There are however some positives to be learned from these otherwise negative circumstances.

Acorn’s Short Guide to Influencer Marketing in Gaming

Acorn’s Short Guide to Influencer Marketing in Gaming

Influencer marketing is becoming more and more common within the gaming space, but how does Acorn look to approach video game content creators in order to yield the best results, develop a strong relationship with the community and avoid wasting game keys? We discuss.

Is Your Game Library Destined To Become a Subscription? [Opinion]

Is Your Game Library Destined To Become a Subscription? [Opinion]

Recently, there were rumblings among gamers in the industry who were rattled by Ubisoft’s executive Philippe Tremblay's statement that they ‘should feel comfortable’ not owning games. Undoubtedly, this sparked wider discussion throughout the industry. is your games library destined to become a subscription?

2024’s State of The Industry Report by GDC

2024’s State of The Industry Report by GDC

The Game Developers Conference (GDC) published its industry report in 2024. Based on their interviews with over 3000 people, the report offers great insights for game developers including guidance for indie game social media strategy. This blog will summarize all the information into five key takeaways for you.

Using Social Media as an Indie Game Developer

Using Social Media as an Indie Game Developer

This blog delves into the dynamic landscape of social media, specifically tailored for game developers. We will explore the strategies for utilizing these leading platforms, such as Twitter, Instagram, Facebook, TikTok, Reddit, Discord, and blogs.