indie games marketing

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Games Development Consultancy: GoobnBalloonsDX

Games Development Consultancy: GoobnBalloonsDX

Introducing GoobnBalloonsDX! We’re doing things a bit differently with the dev team on this project – our focus is on consultancy services covering game development and marketing strategies. Our work with GoobnBalloonsDX involves game analysis to identify marketable features, including advice on enhancing the game's overall quality with a focus on narrative journey, gameplay feel and player friction points.

Opportunities in The 2024 Video Games Industry

Opportunities in The 2024 Video Games Industry

Most of us thought that what happened in 2023 wouldn’t carry over to 2024, but it seems we’re not quite out of the woods just yet. According to Kotaku, over 6000 industry professionals have lost their jobs so far this year, a trend that seemingly is yet to abate. There are however some positives to be learned from these otherwise negative circumstances.

Is Your Game Library Destined To Become a Subscription? [Opinion]

Is Your Game Library Destined To Become a Subscription? [Opinion]

Recently, there were rumblings among gamers in the industry who were rattled by Ubisoft’s executive Philippe Tremblay's statement that they ‘should feel comfortable’ not owning games. Undoubtedly, this sparked wider discussion throughout the industry. is your games library destined to become a subscription?

Using Social Media as an Indie Game Developer

Using Social Media as an Indie Game Developer

This blog delves into the dynamic landscape of social media, specifically tailored for game developers. We will explore the strategies for utilizing these leading platforms, such as Twitter, Instagram, Facebook, TikTok, Reddit, Discord, and blogs.

International Teams: Understanding People, Distance & Time

International Teams: Understanding People, Distance & Time

Having an International team in a company is commonplace in the post-covid era, with terms such as Work From Home (WFH) and Work From Anywhere (WFA) gaining popularity in recent years. Within this new landscape, people are looking at new opportunities to develop their personal goals. But with new opportunities, come new challenges.

Managing a Profitable Business Within Gaming

Managing a Profitable Business Within Gaming

Gaming in 2023 is a hugely popular form of fun and relaxation, established from humble beginnings with titles like “Tennis for Two” in 1958, evolving through into arcade titles such as “Tetris” in 1985. In the modern era, games have bridged the gap from pure entertainment into something even more valuable

GDC’s State of the Industry Report – Lessons for Social Marketers in Indie Games

GDC’s State of the Industry Report – Lessons for Social Marketers in Indie Games

The state of the games industry is always in constant flux, especially now coming off the back of the covid pandemic. Our industry is one that can survive and indeed thrive with teams of people transitioning to working from home, especially across the indie game landscape. This year’s look at the state of the games industry by GDC reveals some interesting facts, and highlights how community focused teams such as Acorn Games are truly quite unique within video games.