indie

GDC’s State of the Industry Report – Lessons for Social Marketers in Indie Games

GDC’s State of the Industry Report – Lessons for Social Marketers in Indie Games

The state of the games industry is always in constant flux, especially now coming off the back of the covid pandemic. Our industry is one that can survive and indeed thrive with teams of people transitioning to working from home, especially across the indie game landscape. This year’s look at the state of the games industry by GDC reveals some interesting facts, and highlights how community focused teams such as Acorn Games are truly quite unique within video games.

When Should I Post to Social Media? - 2022 Guide.

When Should I Post to Social Media? - 2022 Guide.

Scheduling social media content is tricky. Each audience is unique and with variations in timezones and audience behaviours, it’s hard to know when to send out your best posts. Nobody wants to work for hours on a beautiful piece of artwork or an incredible video, only for it to be ignored. Of course, social algorithms come into play when determining the ‘affinity’ between your account and its followers (maybe we’ll share some more on this, some time soon!), but getting the timing right can make the world of difference.

Meet the Team - Timezones and Team Play

Meet the Team - Timezones and Team Play

What would you say if I told you Acorn was built from the foundations of a father & son shaving company? “My background has always been in marketing, and I got my big break at 19 working in SEO for the local bed company!” laughs George, owner and Social Media Strategist here at Acorn. “Years later, my dad and I set up a men's shaving/grooming company, but you'd probably not think it, to look at me!” He’s a modest chap, with a passion for helping people and solving problems. And he’s taken that mantra (plus an extra decade of gaming industry knowledge) to create and build Acorn into what it is today.

The Future of Gaming: What Will It Look Like in 2042?

The Future of Gaming: What Will It Look Like in 2042?

Gaming has come a long way since the days of Pong and Pac-Man. Arcades gave way to consoles, and in the early 90s, PC titles took off in spectacular fashion. In fewer than 40 years, the video games industry grew to a global market size of $200 billion, and it’ll likely double by 2030.

But what will gaming look like 20 years from now? Although we can’t know for sure, we can make predictions based on recent trends and technological advancements.

What Do All Great Game Worlds Have in Common?

What Do All Great Game Worlds Have in Common?

Over the past twenty years or so, I must’ve put in thousands of hours into more than two hundred video games. How exactly do these extraordinary settings draw players into the game? We asked some of our friends in game development to help us shed some light on the complex art of worldbuilding.