social strategies

How To Make A Trailer As An Indie Dev, The Right Way

How To Make A Trailer As An Indie Dev, The Right Way

If you're a video game developer, you already know a game trailer needs to be done right, because it's your game's first impression. It'll also act as promotional material everywhere, from your Steam page to YouTube, which means it needs to capture your game perfectly enough to send people straight to your store page to wishlist or buy it. How is this achieved? We explain!

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

Know Your Game Before You Market It: The $0 Guide for Indie Dev Pitching, Funding and Marketing

The no-nonsense guide to structuring your game’s market positioning, funding and marketing campaigns.

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

2024’s State of The Industry Report by GDC

2024’s State of The Industry Report by GDC

The Game Developers Conference (GDC) published its industry report in 2024. Based on their interviews with over 3000 people, the report offers great insights for game developers including guidance for indie game social media strategy. This blog will summarize all the information into five key takeaways for you.

Social Revolution - Changes Across Twitter and Instagram in 2023

Social Revolution - Changes Across Twitter and Instagram in 2023

Twitter and Instagram are always in a state of upheaval. Successful strategies from twelve months ago no longer provide the same results and game developers are left guessing at what changes to make in order to reach their audience. Social measurement and analytics are a key part of Acorn Games’ social strategy and these changes have provided interesting clues as to the future of the platforms.