video games marketing

国产游戏出海营销指南 | Your Guide to Marketing Chinese Games in the West

国产游戏出海营销指南 | Your Guide to Marketing Chinese Games in the West

在本文中，我们将探讨 Acorn 作为我们的中国客户（如腾讯、米哈游、NExT Studios 和 Paras Games）的代表，在海外游戏市场所采用的一些有效触及西方玩家群体的技巧。

In this article, we’ll explore some of the effective techniques to reach Western video game players which Acorn has utilised on behalf of our Chinese clients such as Tencent, miHoYo, NExT Studios and Paras Games.

Our Video Went VIRAL! Here's How We Hit 1M+ on TikTok, Instagram and Shorts

Our Video Went VIRAL! Here's How We Hit 1M+ on TikTok, Instagram and Shorts

How we took our video game viral across Instagram, TikTok and Shorts and the practical, repeatable short-form video strategies that turned views into tens of thousands of wishlists.

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Stop Giving Away Your Game to Scammers - Video Game Influencer Strategy

Influencer marketing campaigns are a huge part of video games marketing in 2024 but how do we run an effective influencer marketing campaign without firing endless keys out into the void in the hopes of gaining traction?

A Guide to Improving Your Game’s Steam Page

A Guide to Improving Your Game’s Steam Page

A game’s Steam page is crucial in influencing potential players to wishlist and buy your game. Setting one up can be quite overwhelming, especially to newcomers, due to its many elements. This article will summarize the important points if you’re setting up your first game Steam page.

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Opportunities in The 2024 Video Games Industry

Opportunities in The 2024 Video Games Industry

Most of us thought that what happened in 2023 wouldn’t carry over to 2024, but it seems we’re not quite out of the woods just yet. According to Kotaku, over 6000 industry professionals have lost their jobs so far this year, a trend that seemingly is yet to abate. There are however some positives to be learned from these otherwise negative circumstances.