social media content

Our Video Went VIRAL! Here's How We Hit 1M+ on TikTok, Instagram and Shorts

Our Video Went VIRAL! Here's How We Hit 1M+ on TikTok, Instagram and Shorts

How we took our video game viral across Instagram, TikTok and Shorts and the practical, repeatable short-form video strategies that turned views into tens of thousands of wishlists.

Is Games Marketing Dead? [Opinion]

Is Games Marketing Dead? [Opinion]

Back in April, Larian Studios’ Publishing Director Michael Douse made a statement that said game marketing is dead. Really? We share our thoughts and advice on how to market your indie game in this ever-changing industry. Listen in!

Back To Our Niche - Point and Click Perfection with Theropods.

Back To Our Niche - Point and Click Perfection with Theropods.

Acorn has a strong history of proven successes with point and click adventure games, something we’ve carefully developed over the years. We are pleased to be continuing this tradition with one of our latest clients, Theropods. 

Social Revolution - Changes Across Twitter and Instagram in 2023

Social Revolution - Changes Across Twitter and Instagram in 2023

Twitter and Instagram are always in a state of upheaval. Successful strategies from twelve months ago no longer provide the same results and game developers are left guessing at what changes to make in order to reach their audience. Social measurement and analytics are a key part of Acorn Games’ social strategy and these changes have provided interesting clues as to the future of the platforms.

When Should I Post to Social Media? - 2022 Guide.

When Should I Post to Social Media? - 2022 Guide.

Scheduling social media content is tricky. Each audience is unique and with variations in timezones and audience behaviours, it’s hard to know when to send out your best posts. Nobody wants to work for hours on a beautiful piece of artwork or an incredible video, only for it to be ignored. Of course, social algorithms come into play when determining the ‘affinity’ between your account and its followers (maybe we’ll share some more on this, some time soon!), but getting the timing right can make the world of difference.